Lego, which uses some 100,000 tonnes of plastic in its products each year, said it will use recycled material from plastic bottles that are certified as safe to handle beverages in Europe and the United States.
“If you’re going to drink a fizzy drink or water out of it, then it says something about the safety and the quality of the material for use with children,” said Tim Brooks, Lego’s vice president of environmental responsibility.
A one-litre plastic water bottle will yield about ten standard Lego bricks.
Since 2018, the company has made some of the less rigid parts of Lego sets, such as plants and trees, from bio-polyethylene made from sugarcane.
But using such materials for harder bricks has proven challenging, while maintaining the shape, feel and safety for children.
Lego said last year it would invest 400 million U.S. dollars over three years to step up efforts to use sustainable materials and that it aimed to replace plastic bricks with ones made from sustainable materials by the end of the decade.
Lego has applied for a patent on its mix of recycled plastic bottles and a strengthening additive. So far, the bricks have a slight grey tint, but the company is refining the material colour and how the bricks grip together.
The company expects to bring the prototype 2×2 and 2×4 bricks to market in 18 to 24 months and will continue to test the material on various brick types.
Rival toy maker Mattel, best known as the maker of Barbie dolls, in 2019 announced it aimed to produce its plastic toys from recycled, recyclable or bio-mass plastics from 2030.