— Seo Tips

Google’s local ads tips for the back-to-school shopping season

Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall, which means many retailers are preparing for back-to-school shopping. To highlight a few options that can help retailers optimize in-store and online back-to-school shoppers, Google has published a list of local ads solutions. Get your local inventory online. Businesses that don’t yet have a local inventory feed can use Pointy from Google, a hardware device that attaches to a point-of-sale barcode scanner to pull its title, image, and description to add it to Surfaces across Google. Pointy is free for eligible retailers in the U.S., Canada, UK, and Ireland until September 30.

Local inventory ads with pickup options.

Local inventory ads. Retailers can bring their brick-and-mortar stores online with local inventory ads. Local inventory ads also enable stores to indicate whether products are available for immediate curbside pickup or pick up later. Local inventory ads with pickup options. Image: Google. Local promotions, which are available in beta to merchants participating in local inventory ads and promotions in Australia, France, Germany, the UK, Canada, and the U.S., can also show store-specific offers. Promote your locations. According to Ipsos data commissioned by Google, 60% of back-to-school shoppers plan to do at least a portion of their shopping at a small business this year. Local campaigns, which measure and optimize specifically for store visits and local actions (calls and clicks to driving directions), can help companies take advantage of this by enabling them to promote their locations across Google Maps, Search, YouTube, Gmail, and the Google Display Network.

Optimize for online and in-store. Advertisers can include store visits in Smart Bidding to help them grow sales both in-store and online.  Why we care. According to Ipsos data commissioned by Google, more than half of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store, and 48% will shop at stores that offer curbside pickup or contactless shipping. Promoting your in-store inventory, pickup options, and locations can help retailers make the most of these consumer preferences and potentially sell more products. If you’re looking for ways to increase your shop’s visibility for free across Google, check out our resource “FAQ: All about Google Shopping and Surfaces across Google.

Molly Aronson

Molly Aronson is a 26-year-old government politician who enjoys bowling, running and jigsaw puzzles. She is creative and exciting, but can also be very greedy and a bit greedy.She is an australian Christian who defines herself as straight. She has a post-graduate degree in philosophy, politics and economics. She is allergic to grasshoppers.

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