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New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief

Good morning, Marketers, and Facebook by any other name … will still be Facebook.

The company is planning to rename itself, according to a report from The Verge. The headlines say the social media giant turned tech company wants to rebrand to focus on “building the metaverse.” We’re not sure if it’ll be an Alphabet-Google sort of name change or something more extensive.

The rebrand comes when more users and advertisers are not huge fans of Facebook’s social media platform (see the story below on how Facebook is trying to remedy that). And, of course, as the tech company continues to come across regulatory cases from countries all over the globe.

Is it a business case for separating entities? Is it marketing to expand the brand beyond the social media origins? Or is it an attempt at a rebrand to keep our minds off all the bad Facebook-related news headlines? I suppose we’ll find out when the official name is announced.

With the updated Microsoft Channel app, “Shopify merchants can easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks,” says the latest announcement from the company. Currently available in the U.S. and Canada.

The Microsoft Channel app within Shopify allows businesses to show up automatically in the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab for free as product listings. Why we care. This integration and updates to the Microsoft Channel app are just another way to help small businesses, retail, and e-commerce find visibility online. The Shopify integration means that these retailers (and even those more experienced in selling online) will be reaching online shoppers just in time for the holiday season crunch.

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