Given that the nation remains in a pandemic, the NFL is more than satisfied with attracting 160,000 fans to the draft in Cleveland last week. While those numbers pale compared to what the three-day draft drew in previous years in Nashville and Philadelphia, they also reflect the necessary health and safety protocols the league observed. “We hit 160,000 across the three days,” Peter O’Reilly, the NFL‘s NFL executive vice president of club business and league events, said Tuesday.
“We hit some rough weather on Thursday night, but the crowd experience built. It’s a testament to Browns fans and Cleveland overall. Of course, the numbers are less than if we were entirely beyond the pandemic, but to put it in context, it’s more than in year one (2015, when the draft was moved from New York) in Grant Park in Chicago. “This was certainly a hybrid draft as we transition out the other side of the pandemic. Last year was about representing where we all were, which was literally in our basements. This was pointing to brighter days and how you can do things together outdoors in a safe way.”
Just as in Chicago, Philadelphia, and Nashville, the NFL used an iconic locale within the city, building a stage and fan complex along the shore of Lake Erie and next to the Browns’ stadium and the Rock & Roll Hall Fame.
The views provided on television gave this draft the feel of a big event, something Americans covet as the COVID-19 threat remains. Indeed, many sports and other entertainment genres were watching the NFL see how things went. There was a significant presence of vaccinated fans on hand – a requirement near the stage – and mandatory mask-wearing elsewhere across what O’Reilly called “the broader campus.”
“We are in a very different place from last year,” O’Reilly noted, ”and it was one where people are so eager to be out and together. And we needed to do that while working with the CDC and local health officials to strike that right balance with fans in attendance and do it safely. And so many of those fans … were vaccinated, and they were proud to be vaccinated and thrilled to be back out at an event like that.